ECO-FEST
•This collection was part of ECO-FEST festival campaign, this was a festival celebrating nature and the environment, the target audience for this was 16-25 year olds. I tried to target this audience by using models in this age range, the audience may see them as ideal selves making them more relatable. This band is called ‘The Sensational’. I took this photograph outside, this was again to attract an audience with the same interests as the festival.
I decided to use natural lighting for this to give a natural feel to the photographs. For this I had to create a website to promote the band and festival, I created a brand for this band by using the same fonts and house style throughout, I also carried this out to the campaign. This is because I wanted to create a brand which would be recognizable to a wider audience.